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Customer Profile: Take the Interview
The Client Take the Interview is a software service that simplifies and expedites the recruiting process for large and small companies. Client companies can identify highly talented candidates more...
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Tech Startups: We Are Made in NY
With NY-made companies such as as Etsy, Foursquare, Tumblr, Vimeo, and Kickstarter, it’s hard to acknowledge NYC’s growing tech startup scene as anything less than a young powerhouse. The City of New...
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The Future of Design is User Experience
Most companies I meet have a hard time connecting quality engineering with quality design. This is even true in the tech world. Some products are built on well-coded architecture, yet look like basic...
View ArticleWhy START Summit chose NYC
Spencer Reiss of WIRED moderated the panel, which featured five different NY-based founders. Ironically, Reiss was the only native New Yorker on stage. His panelists, Chantel Waterbury (Chloe +...
View ArticleWhy Competitive Benchmarking is Integral to Paid Search Success
Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns. At its heart, benchmarking is the practice of analyzing the performance of...
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Usual Suspects, Unusual Search Activity: Google, Bing, and Yahoo!
Search activity in the U.S. saw an all-time high last month - from the usual suspects: Google, Bing, and Yahoo!. What was unusual about last month was how search share was split by these search...
View ArticleLocal Digital Advertising Spend Trends
Pricing Engine wanted to see the recent trends in local digital advertising spend. It’s important to understand what factors are driving growth in digital advertising and what the future holds for the...
View ArticleThe 411 on Google AdWords Keyword Planner
Google AdWords is planning to launch a new tool called Keyword Planner, which is a hybrid between two current AdWords tools: Keyword Tool and Traffic Estimator. Google will launch this change to...
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Amazon’s Ad Revenue to Top $800 Million
Amazon’s advertising revenue may reach over $800 million this year, eMarketer estimated. The world’s largest online retailer has begun using its huge consumer base and purchasing data to better target...
View ArticleGuide to Search Advertising Certifications: AdWords and Bing Ads
As a small business marketer venturing into the world of digital advertising it’s easy to get lost in the shuffle. In order to fully utilize and reap the benefits of the digital advertising space in...
View ArticleGoogle Offers Up To $10,000 of Free Monthly AdWords Credit for Non-Profits
Google is offering up to $10,000 per month in free advertising credits for non-profits that comply with Google’s grant minimum. The requirements to take advantage these grants are that you hold a valid...
View ArticleWhy Competitive Benchmarking is Integral to Paid Search Success
Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns. At its heart, benchmarking is the practice of analyzing the performance of...
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Usual Suspects, Unusual Search Activity: Google, Bing, and Yahoo!
Search activity in the U.S. saw an all-time high last month - from the usual suspects: Google, Bing, and Yahoo!. What was unusual about last month was how search share was split by these search...
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Busy Person’s Guide to Learning Digital Marketing: What’s On-page Optimization?
Pricing Engine knows digital marketing can be confusing. We’ve designed a series of entries to answer the most common questions about digital marketing so you can do your best. We’ll give you the...
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Busy Person’s Guide to Learning Digital Marketing: What’s Match Type?
Pricing Engine knows digital marketing can be confusing. We’ve designed a series of entries to answer the most common questions about digital marketing so you can do your best. We’ll give you the...
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Busy Person’s Guide to Learning Digital Marketing: What are Negative Keywords?
Pricing Engine knows digital marketing can be confusing. We’ve designed a series of entries to answer the most common questions about digital marketing so you can do your best. We’ll give you the...
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Busy Person’s Guide to Learning Digital Marketing: What are Unethical Digital...
Pricing Engine knows digital marketing can be confusing. We’ve designed a series of entries to answer the most common questions about digital marketing so you can do your best. We’ll give you the...
View ArticleBusy Person’s Guide to Learning Digital Marketing: What’s Keyword Density?
Pricing Engine knows digital marketing can be confusing. We’ve designed a series of entries to answer the most common questions about digital marketing so you can do your best. We’ll give you the...
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